Coats Design

About Coats Design

A branding and packaging agency - since 1988.

We champion the real power of design. Using its ability to shape compelling brands and build a loyal fan base of consumers, resulting in a solid return on investment.


Coats is a proud independent creative business with a tried-and-true entrepreneurial spirit. Working with clients from challenger to iconic brands we bring fresh thinking and perspective to each project; resulting in a product or brand having a tangible purpose. Today’s shopper connects with brands that have distinct values and compelling stories. It's all about winning fans - not chasing customers.

We use our design process to unearth an effective brand strategy which makes each of our clients' brands original, and challenges each to be transformational - not adhere to category norms.



Brand audits
Brand strategy workshops
Brand & product naming
Copy Writing
New product development
Art Direction
Structural design
Artwork production
Social media application
Digital platforms
Brand guidelines


Attention to detail is vital to us. Just as important is maintaining our core skills concentrated, rather than spreading ourselves too thin. We partner with brilliantly talented experts for each project as and when needed. From digital, photography, copywriting, animation and brand activation to deliver flawless and bold creative.


What we don't do

We say no to all free creative pitches. It's simply not good business for anyone. We believe that the most effective work is built on the foundation of close collaboration, strong partnerships and understanding. Design created for a pitch is not necessarily right, it's simply intended to win, not meet a business need.

We are happy to provide credentials and client references and invite you to meet the team - a much better way to get to know us and how we work.



Better not bigger. Ambitiously small. We’re a tight knit group of driven creatives, strategists and thinkers who thoroughly enjoy the manoeuvrability and zippiness our independence gives us. Behind the small team lies a reassuring weight of experience. Between us, we’ve worked in the upper echelons of the design and branding business - for leading agencies, small-but-high-profile creative boutiques, as well as on the client side.