Coats Design

Bach Espresso Café

Jacobs Douwe Egbert NZ   -   Bach Espresso café service

Calm and nostalgia in a busy sector

With such an evocative Kiwi name, the brand was generic. We recreated its story, and gave it a personality to stand out in a highly competitive sector.

 

Deliverables:
Brand repositioning & story
Communications
Packaging
Copywriting