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Client: Barkers of GeraldineSector: Food
Barker's needed
to identify its
point of
difference
against other
brands in their
market segment.As a family run business deeply rooted in Geraldine,
South Canterbury for over 40 years and committed to
using New Zealand produce as first choice, the rebrand
was clear - Barker's of Geraldine.Building on the Brand's authenticity and provenance,
the extensive range of premium quality proprietary jams,
sauces, chutneys and syrups rediscovered
their roots with a 'handcrafted' label design and rustic
illustrations reminiscent of Grandma's Homemade
Preserves.Work Undertaken
Brand Audit
Competitor Analysis
Rebranding & Repositioning
Packaging & Architecture
Structural Design