• Barkers of Geraldine
  • Barkers of Geraldine
  • Barkers of Geraldine
  • Barkers of Geraldine
  • Barkers of Geraldine
  • Barkers of Geraldine
  • Barkers of Geraldine
  • Client: Barkers of Geraldine
    Sector: Food

    Barker's needed
    to identify its
    point of
    difference
    against other
    brands in their
    market segment.

    As a family run business deeply rooted in Geraldine,
    South Canterbury for over 40 years and committed to
    using New Zealand produce as first choice, the rebrand
    was clear - Barker's of Geraldine.

    Building on the Brand's authenticity and provenance,
    the extensive range of premium quality proprietary jams,
    sauces, chutneys and syrups rediscovered
    their roots with a 'handcrafted' label design and rustic
    illustrations reminiscent of Grandma's Homemade
    Preserves.

    Work Undertaken

    Brand Audit
    Competitor Analysis
    Rebranding & Repositioning
    Packaging & Architecture
    Structural Design