Coats Design

Coats Design Journal

New packaging for Waitemata Honey Co.

Waitemata Honey Co. know their honey, supplying New Zealand businesses and consumers with locally managed and harvested honey for over 50 years. With growing demand for the product in South East Asia, the company engaged Coats to design the packaging for their new Manuka Honey lozenge range.

Coats worked with the owners to achieve a pack design and hierarchy that provided strong product recognition, taste appeal and clear benefits. To reduce production costs, Coats designed a universal pack template utilising labels to indicate flavour variant changeouts.

During the design process, Coats used the opportunity to simplify and modernise the brand logo. Stripping away unnecessary elements and new fonts leave a distinctive lock up for the new gusset packs. A typographic only option facilitates ease of use and flexibility for future brand rollout on smaller jar products and other online situations.

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